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If there is an industry that has grown exponentially in recent years, it was that of video games. This has allowed that in a very short time a large part of society has gone from seeing them as a waste of time to a job opportunity with a great future.

To know the current state of this industry and the brutal impact it is having, we have gathered at this table, with which we inaugurate the video game day, a series of references who have a broad vision of the sector.

 

Speakers

Luz Castro

Luz Castro, doctor in computer science, video game designer and popularizer. She is an expert in educational and applied games (serious games). She teaches in the degrees of Audiovisual Communication and Digital Creation, Animation and Videogames, as well as in Design, Development and Marketing of Videogames at the UDC. Founding partner of imaxin | software. In 2012 she received the 1st Ada Byron Award from CPEIG.

 


Jacobo Martinez

Jacobo Martínez Nieto, Computer Systems Engineer in 2006, and specialized in UX, both through studies and in his professional field in the last 14 years. He was linked to the design and user experience in graphical interfaces for the last 14 years, in the Compostela consultancy Balidea. In addition, throughout these years, he promoted and participated in other business initiatives that continue to this day. Recently, since 2020, he was involved in the development of the AVOO video game, of the ISELTEC company in collaboration with the Galician Video Game Museum Foundation, as the person in charge of the project. Xacobe usually combines his creative side with a more technical one in his projects.

 


Elena Beltrán


Fernando Prieto

Fernando Prieto is a professional with more than 20 years of experience in the field of management, finance, marketing and sales. For 10 years he has been developing his own projects aimed at innovation in the video game sector, with Estudio Gato Salvaje, and in consulting and financing projects through crowdfunding, with Start Your Business Consulting, while collaborating as a mentor in several business schools.

 


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